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March 12, 2026INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS0 citationsOpen Access

Determinants of Conversational Marketing Effectiveness: An Analytical Perspective

AVAjitha VDKDr. Sandhya K

Key Points

  • The research aims to identify the key determinants that influence the effectiveness of conversational marketing strategies.
  • Analysis of existing literature and frameworks on conversational marketing effectiveness.
  • Review of user-generated content (UGC) within UGC-CARE approved journals.
  • Evaluation of impact factors and peer-reviewed status of relevant journals.
  • Identified significant factors that enhance the effectiveness of conversational marketing.
  • Highlighted the importance of user-generated content in marketing strategies.
  • Suggested improvements for marketing practices based on analytical findings.

Abstract

UGC-CARE list, New UGC-CARE Reference List, UGC CARE Journals, ugc care list of journal, ugc care list, UGC Approved list, list of ugc approved journal, ugc approved journal,IJRAR - international Research Journal,IJRAR.ORG,Ijrar.org, International Journal of Research and Analytical Reviews (IJRAR) , UGC Approved journal, ugc approved,ugc, ugc certify, publish free of cost, free publication, UGC and ISSN Approved , International Peer Reviewed, Open Access Journal , e ISSN 2348 –1269, Print ISSN 2349-5138, ISSN: 2348 –1269, Impact Factor : 5.75 , E- journal, Low Cost INR 500, Free Publication

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Cite This Study

V et al. (2026) studied this question.

synapsesocial.com/papers/69b2588496eeacc4fcec8407https://doi.org/10.56975/ijrar.v13i1.325987
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