Strategic Management in the Age of Data: From Intuition to Evidence-Based Decision Making

This article examines the role of data in contemporary strategic management and its implications for organizational decision-making. As digital technologies expand the availability of information, managers face the challenge of transforming large volumes of data into meaningful strategic knowledge. The article discusses the transition from intuition-based management to evidence-informed leadership, highlighting the distinction between data, information, and knowledge within organizational contexts. It also explores the influence of organizational culture, analytical maturity, and leadership responsibility in the effective use of data for strategic decision-making. The analysis emphasizes that data does not replace managerial judgment but enhances the quality, transparency, and accountability of strategic decisions in complex business environments.