The Transformation of Decision-Making Paradigms in Marketing Management in the Data Age

This article explores the profound changes brought about by the data age to the marketing management decision-making paradigm. Firstly, the characteristics and limitations of the traditional marketing management decision-making paradigm were analyzed. Then, the changing features of the marketing environment in the data age were expounded, including the explosive growth of data volume and the digitalization of consumer behavior. It elaborates in detail on the specific manifestations of the transformation of marketing management decision-making paradigms in the data era, such as the shift of decision-making basis from experience and intuition to data-driven, and the change of decision-making process from linear to dynamic circular. Meanwhile, the challenges faced by the transformation of marketing management decision-making paradigms in the data era were discussed, such as data security and privacy issues, insufficient data analysis capabilities, etc., and corresponding coping strategies were proposed. Finally, the future development trends of marketing management decision-making paradigms in the data era are prospected, aiming to provide theoretical support and practical guidance for enterprises to better carry out marketing management decisions in the new era.