Innovative marketing management strategies: adapting to the digital transformation era

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Innovative marketing management strategies have become essential in the digital transformation era, fostering competitiveness.
The study reveals effective strategies such as utilizing big data analytics and artificial intelligence for targeted marketing efforts.
Qualitative research through semi-structured interviews provides an in-depth perspective from marketing professionals and experts.
Findings highlight the need for businesses to adapt by integrating digital technologies to enhance marketing effectiveness.

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Qualitative analysis identifies effective marketing management strategies amid digital transformation, suggesting adaptive approaches.

Laili Savitri Noor (2025) studied this question.

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