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The research aims to explore how an augmented reality service enhances visitor engagement and experience evaluation in traditional museum settings.

Visitor-Centered Digital Transformation in Traditional Museum Spaces: Evidence from an AR-Enabled Digital Visitor Service in China

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The research aims to explore how an augmented reality service enhances visitor engagement and experience evaluation in traditional museum settings.
Conducted a quantitative cross-sectional survey on-site at a museum
Collected 418 valid visitor responses using systematic intercept sampling
Analyzed data with IBM SPSS Statistics including Pearson correlation and regression modeling
Visitors reported positive perceptions of the AR-enabled digital service
Overall evaluation was significantly influenced by utilitarian perceptions and experiential engagement
Functional usefulness was the strongest predictor, along with interactivity, immersion, and enjoyment

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This quantitative survey examines visitor engagement in traditional museums through an AR service, suggesting improvements in experience design.

Shi et al. (2026) studied this question.

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This quantitative survey examines visitor engagement in traditional museums through an AR service, suggesting improvements in experience design.