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This study aims to explore how digital interactive technologies affect audience cognition and cultural heritage in museums.

A Study on the Application of Digital Interactive Technologies in Museum Exhibitions: A Case Study of VR, AR, and Video Installations

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This study aims to explore how digital interactive technologies affect audience cognition and cultural heritage in museums.
Multi-case study analyzing recent digital projects in Chinese museums (2023-2026).
Focus on virtual reality (VR), augmented reality (AR), and visual interactive installations.
Evaluation of implementation challenges and design principles in exhibiting culture.
Identified challenges include overemphasis on infrastructure and homogenization of content.
Found that immersive technologies enhance audience engagement and cognitive interaction.
Proposed strategies for integrating technology with cultural storytelling to improve museum experiences.

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Multi-case study examines VR, AR, and interactive installations in museums, suggesting deeper tech integration for better audience engagement.

Yang et al. (2026) studied this question.

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Multi-case study examines VR, AR, and interactive installations in museums, suggesting deeper tech integration for better audience engagement.