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This research aims to compare chatbot-like questionnaire designs with traditional web questionnaire formats.

Experimental comparison of a chatbot-like questionnaire design with a traditional web questionnaire design

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This research aims to compare chatbot-like questionnaire designs with traditional web questionnaire formats.
Conducted a randomized field-experiment among university students.
Utilized a between-subject design to compare two questionnaire interfaces.
Evaluated respondent responses and data quality indicators including response time and item missing rates.
Chatbot design perceived as more original and entertaining by respondents.
No significant differences in response time and character count between designs.
Marginally lower item missing rates in chatbot design compared to traditional web survey.

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Randomized field-experiment reveals chatbot design improves engagement in web surveys, suggesting better data collection strategies.

Deveci et al. (2026) studied this question.

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