What question did this study set out to answer?

The study aims to investigate how management accounting tools can optimize marketing cost control and improve efficiency.

March 14, 2026DEVELOPMENT ECONOMICS OF CHINAOpen Access

Application Practices of Management Accounting Tools in Marketing Cost Control and Efficiency Optimization

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Authors

LYLuo Yiwei

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Implication

Explores management accounting tools that enhance marketing cost control and efficiency, suggesting a synergistic approach between finance and marketing.

Key Points

The study aims to investigate how management accounting tools can optimize marketing cost control and improve efficiency.
Analysis of management accounting tools applied in marketing cost control
Comparative data presentation on marketing spending
Theoretical frameworks merged with operational practices
Traditional volume-based allocation often misrepresents profitability in marketing.
Management accounting tools effectively clarify channel performance and customer value.
A synergistic relationship between finance and marketing is essential for competitive advantage.

Cite This Study

Luo Yiwei (2025) studied this question.

synapsesocial.com/papers/69b4fa6fb39f7826a300b362 https://doi.org/10.47297/wspdecwsp2515-797314.20250911

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Implication

Explores management accounting tools that enhance marketing cost control and efficiency, suggesting a synergistic approach between finance and marketing.

Application Practices of Management Accounting Tools in Marketing Cost Control and Efficiency Optimization

Discussion

Member takes

Implication

Key Points

Cite This Study

Application Practices of Management Accounting Tools in Marketing Cost Control and Efficiency Optimization

Discussion

Member takes

Implication

Key Points

Cite This Study

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