Exploring the Dynamic Changes in Media Use Patterns of Single-Person Households: Focusing on Solitary-Relational Viewing, Appointment-Habitual Viewing, and Binge-Watching

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Key Points

The research aims to analyze media consumption behaviors of single-person households in the context of increasing individualization and mobile platforms.
Utilized broadcasting media usage survey data
Examined five viewing types: personal, relational, real-time, habitual, and binge-watching
Analyzed data according to demographic attributes
Relational viewing consistently increased across all age groups
Binge-watching was particularly prominent among those aged 20-40
Real-time and habitual viewing were more common in individuals over 50
Findings indicate personalized viewing habits and generational segmentation in media consumption

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Analyzes media consumption behaviors in single-person households, suggesting strategies for tailored media content.

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Heungseok Koh (2026) studied this question.

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