The retail sector has become highly competitive, making it essential for retailers to adopt effective strategies to attract customers. Modern consumers are not only concerned about product quality and price but also about the visual appearance and atmosphere of retail stores. Elements such as store layout, lighting, colour combinations, interior design, and product displays contribute to creating an appealing shopping environment. The study aims to understand customer preferences towards aesthetically designed retail stores. Data for the research was collected through questionnaires and supported by secondary sources such as books, journals, and online materials. The results indicate that attractive store presentation improves customer experience and encourages purchase decisions.
B.Tarunika et al. (Sun,) studied this question.