Showcasing the societal impact of Ayush system: Altmetrics as a window to public engagement

In the digital and social media age, the evaluation of research impact has evolved beyond traditional citation-based metrics. Altmetrics, a novel publication weight indicator, offers a more comprehensive and inclusive assessment of research influence, considering various forms of engagement, attention, and dissemination in online spaces. This paper explores the concept of altmetrics, its relevance in today’s scholarly landscape, and its implications for researchers, institutions, and stakeholders. In addition, it highlights the significance of altmetrics in evaluating the impact of the Ayush system, encompassing traditional medicine practices, in contemporary health care. Altmetrics can play a vital role in assessing public engagement, societal impact, and dissemination of traditional knowledge related to Ayush publications. It empowers researchers, policymakers, and practitioners to showcase the significance of their work, inform decision-making, and foster the integration of Ayush practices in the broader health-care community. With altmetrics, the Ayush system can gain a more holistic understanding of its research impact in the digital era, contributing to a more inclusive and relevant evaluation of its societal influence.