Case study examines strategic spin-off decision at NCR Corporation, revealing investor reactions and operational challenges.
This case study, which can be used as a teaching resource in a classroom setting, explores the strategic decision by NCR Corporation to undertake a corporate spin-off in October 2023, resulting in the formation of two distinct entities: NCR Voyix and NCR Atleos. Using an event study methodology and an analysis of NCR documents and analyst reports, this paper examines investors' responses to key milestones in the spin-off process and the subsequent performance of the newly formed companies. The case integrates theoretical frameworks like the resource-based view and information-processing theory to analyse the strategic rationale for spin-offs, while also highlighting operational challenges associated with the spin-off, such as high debt burdens and internal control issues. This case serves as a resource for understanding corporate restructuring complexities in classroom discussions.
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Fordyce et al. (2026) studied this question.
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