Exploratory analysis of mall attractiveness impacts shopping experiences in university students, suggesting vital aspects for retailers.
AbstractThe study examined the dimensions of mall attractiveness and their impact on university students’ shopping experience using survey data from 310 private university students in Bhubaneswar. Exploratory factor analysis identified five key attractiveness dimensions viz., tenant mix & retail diversity, location & convenience, entertainment & events, technology integration and marketing & promotion which multiple regression analysis confirmed as having a positive and significant influence on students’ overall shopping experience.
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MOHANTY et al. (2026) studied this question.
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