What question did this study set out to answer?

To propose a holistic framework for MSME growth that integrates behavioral and structural elements.

March 21, 2026Open Access

A Conceptual Framework for MSME Growth: The 4P Model (People, Product, Process, Psychology)

Key Points

To propose a holistic framework for MSME growth that integrates behavioral and structural elements.
Develops a conceptual model based on four pillars: People, Product, Process, and Psychology.
Emphasizes behavioral dynamics and leadership in business outcomes.
Calls for validation of the model through future empirical research.
Highlights the importance of integrating strategy with execution.
Suggests a holistic approach to support sustainable growth in MSMEs.

Abstract

This concept paper proposes an integrated framework for MSME growth based on four critical pillars: People, Product, Process, and Psychology (4P). While traditional models focus primarily on structural and operational aspects, this framework emphasizes the role of behavioral dynamics, leadership mindset, and decision-making patterns in influencing business outcomes. The paper outlines the need for a holistic approach that connects strategy with execution and presents a structured model for validation through empirical research. The objective is to develop a scalable and practical framework that can support sustainable growth in MSMEs.

A Conceptual Framework for MSME Growth: The 4P Model (People, Product, Process, Psychology)

Key Points

Abstract

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