Modeling Electric Vehicle Adoption in Thailand: The Impact of Ecosystem and Policy Support via Perceived Value and Charging Anxiety

The global shift toward electric vehicles (EVs) has accelerated as governments pursue low-carbon transport systems and sustainable mobility transitions. In emerging economies such as Thailand, however, consumer adoption remains influenced by a complex interplay of policy incentives, perceived benefits, and charging-related uncertainties. This study investigates the determinants of EV adoption intention by integrating ecosystem and policy support with perceived value and perceived risk within a unified analytical framework. Grounded in customer perception theory and technology adoption perspectives, this research addresses the fragmented treatment of these factors in prior studies. Data were collected from 400 respondents with prior EV experience and analyzed using structural equation modeling to examine both direct and mediated relationships. The findings reveal that ecosystem and policy support significantly strengthen adoption intention, primarily by enhancing perceived value and reducing perceived risk. These results highlight the pivotal role of perception-based mechanisms in translating policy initiatives into consumer commitment. The study suggests that effective EV promotion in Thailand and similar emerging markets requires coordinated ecosystem development, clear policy communication, and reliable charging infrastructure to sustain long-term adoption momentum.