General and Sport-related Marketing Techniques in Canadian Recreation and Sport Facilities: cross-sectional photo analysis of food and beverage advertisements

Key Points

• The research aims to identify the presence and impact of food-related advertisements in recreation and sport facilities.
• Conducted a cross-sectional photo analysis of food and beverage advertisements in Canadian recreation facilities.
• Focused on both general and sport-related marketing strategies employed by these advertisements.
• Examined the subtlety and cross-channel nature of marketing techniques used.
• Found significant use of food branding and sport-related marketing promoting unhealthy products.
• Indicated that existing monitoring methods may miss subtle marketing strategies.
• Noted the need for improved methodologies in future research to capture these influences.