General and Sport-related Marketing Techniques in Canadian Recreation and Sport Facilities: cross-sectional photo analysis of food and beverage advertisements

Nan Lei; Melanie Warken; Amanda Leona Michael; Tammy Benteau; Rachel Prowse

doi:10.1017/s1368980026102377

March 26, 2026Public Health NutritionOpen Access

General and Sport-related Marketing Techniques in Canadian Recreation and Sport Facilities: cross-sectional photo analysis of food and beverage advertisements

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Key Points

The research aims to identify the presence and impact of food-related advertisements in recreation and sport facilities.
Conducted a cross-sectional photo analysis of food and beverage advertisements in Canadian recreation facilities.
Focused on both general and sport-related marketing strategies employed by these advertisements.
Examined the subtlety and cross-channel nature of marketing techniques used.
Found significant use of food branding and sport-related marketing promoting unhealthy products.
Indicated that existing monitoring methods may miss subtle marketing strategies.
Noted the need for improved methodologies in future research to capture these influences.

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Implication

This cross-sectional analysis uncovers food marketing techniques in recreation facilities, suggesting overlooked influences on unhealthy choices.

Abstract

This study highlights the presence of food branding and the use of sport-related marketing to promote unhealthy products/brands in RSFs. Monitoring protocols may underestimate exposure to persuasive food marketing by overlooking subtle, symbolic, and cross-channel techniques. Future research can be improved by including subtle techniques and reinforced messages across marketing channels.

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Cite This Study

Lei et al. (2026) studied this question.

synapsesocial.com/papers/69c771838bbfbc51511e174f https://doi.org/10.1017/s1368980026102377

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General and Sport-related Marketing Techniques in Canadian Recreation and Sport Facilities: cross-sectional photo analysis of food and beverage advertisements

Key Points

Ask about this paper

Implication

Abstract

Discussion

Cite This Study

General and Sport-related Marketing Techniques in Canadian Recreation and Sport Facilities: cross-sectional photo analysis of food and beverage advertisements

Key Points

Ask about this paper

Implication

Abstract

Discussion

Cite This Study

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