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This research aims to explore how storytelling affects audience engagement in TikTok videos reviewing seafood restaurants.

Storytelling strategies in culinary TikTok content: a case study of seafood restaurant reviews

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This research aims to explore how storytelling affects audience engagement in TikTok videos reviewing seafood restaurants.
Conducted a qualitative content analysis of five TikTok videos about seafood restaurants.
Selected videos based on high prominence and view counts in search results.
Examined narrative elements through Fisher's Narrative Paradigm concepts.
Videos displayed narrative coherence through structured storylines and thematic focus.
Narrative fidelity was shown by using relatable language and personal experiences.
Engagement patterns indicate that relatable storytelling leads to higher audience interactions.

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Exploratory pilot case study examines storytelling impact on audience engagement in culinary TikTok videos.

Wibowo et al. (2026) studied this question.

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