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This is a Content Analysis study.

Content Analysis of Food Creator @Onebitebigbite Account on Tiktok Social Media

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Food content on TikTok thrives by utilizing attractive visuals and dynamic narratives, enhancing viewer engagement.
Effective communication strategies, including casual language and creative hooks, significantly boost interaction rates.
The study employed content analysis to examine how specific techniques improve video appeal in the context of food creation.
Understanding TikTok’s platform attributes is crucial for creators aiming to attract audiences and maintain interest.

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Content analysis reveals effective communication strategies for food creators on TikTok, suggesting ways to boost audience engagement.

Rohman et al. (2025) studied this question.

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