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April 1, 2026SustainabilityOpen Access

Virtual Reality in the Context of Sustainable Travel: The Role of User Characteristics and VR Features in User Experience and Destination Evaluation

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Authors

MNMateusz NaramskiSilesian University of TechnologyKSKinga StecułaSilesian University of Technology

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Implication

Empirical study shows VR enhances destination evaluation in users with low tourism interest, suggesting its potential for sustainable travel.

Key Points

  • This article examines the relationship between user characteristics, VR features, user experience, and destination evaluation.
  • Surveys conducted before and after VR sessions using the 'Google Earth VR' application.
  • 215 participants evaluated chosen travel destinations via VR.
  • Analysis of variables including perceived realism, engagement, and emotional responses.
  • Participants interested in travel experienced stronger emotional responses and engagement in VR.
  • Perceived realism had a weaker but consistently positive association with user experience.
  • VR positively influenced destination evaluation for users with low initial tourism interest.

Cite This Study

Naramski et al. (2026) studied this question.

synapsesocial.com/papers/69ccb6fd16edfba7beb88c3chttps://doi.org/10.3390/su18073335
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