PulseExploreJournal ClubDebatesTrendingResearchersJournals
Instagram
HomeExploreJournal ClubTrending
Synapse
⌘+K
Synapse
April 1, 2026Strategic HR Review0 citations

Digital Employer Branding Maturity in Germany's Social Economy

Digital employer branding in the social economy in Germany

View Full Paper
Ask AI
Bookmark
Share

Authors

HTHenning TirrelLWLothar WinnenCHChristina Harnisch

Discussion

Loading...

Member takes

Overview

Analysis reveals critical gaps in digital employer branding and retention practices in Germany's social economy, indicating urgent improvement needs.

Key Points

  • This research aims to assess the digital employer branding maturity of organizations in Germany's social economy sector and identify gaps in practices.
  • Analyzed 39 social economy organizations using unobtrusive measurement methodology.
  • Applied a validated coding framework covering 11 digital channels and 182 criteria.
  • Conducted an online survey with 34 organizations to assess internal branding and retention measures.
  • Organizations only achieved 43% of digital employer branding criteria on average, with a range of 21%-74%.
  • Career websites and job portals had moderate implementation (57%-63%), whereas channels like TikTok and YouTube Shorts had low engagement (8%).
  • Internal deficits were found in feedback mechanisms (12% implementation) and onboarding processes (57%).

Cite This Study

Tirrel et al. (2026) studied this question.

synapsesocial.com/papers/69cd7b065652765b073a8b43https://doi.org/10.1108/shr-03-2026-0019
View Full Paper
Ask AI
Bookmark
Share