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April 3, 2026Nonprofit Management and Leadership

Hybridity in Practice: Frontline Employees and the Everyday Navigation of Competing Institutional Logics

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Authors

WYWenpei YouZhejiang Gongshang University

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Implication

Inductive case study examines how frontline employees navigate social and commercial logics, indicating the evolution of their responses to institutional complexity.

Key Points

  • This study aims to understand how frontline employees at Grameen Bank China respond differently to competing institutional logics over time.
  • Inductive case study of Grameen Bank China
  • Analysis of frontline employees' responses to social and commercial logics
  • Identification of response trajectories: tight coupling, decoupling, recoupling, and failed recoupling
  • Identified four response trajectories driven by adherence to social and commercial logics
  • Tight coupling emerges through successful experiences that stabilize social logic identification
  • Grounded aura supports recoupling, while commercial identification hinders it

Cite This Study

Wenpei You (2026) studied this question.

synapsesocial.com/papers/69cf5cd15a333a821460a61chttps://doi.org/10.1002/nml.70049
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