Applying Moiré Animation to Chinese Baijiu Packaging Based on Theory of Emotional Design : A Case Study of Shanxi Fenjiu Packaging Redesign

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Key Points

To investigate the application of moiré animation in baijiu packaging based on emotional design principles.
Analyzed top 10 baijiu brands using online and offline data.
Conducted SWOT analysis on Shanxi Fenjiu's packaging.
Gathered consumer insights through focus group interviews (FGI).
Developed design proposals and designed surveys for consumer response.
Systematically evaluated packaging limitations and proposed innovative strategies.
Moiré animation designs received higher ratings in visual appeal and brand recognition compared to existing packaging.
Dynamic visual representations enhanced user experience and interactive engagement.
Demonstrated potential for strengthening emotional connections between consumers and brands.

Case study explores how moiré animation enhances brand recognition in Chinese baijiu packaging, suggesting innovative design strategies.

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Wang et al. (2026) studied this question.

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