Applying Moiré Animation to Chinese Baijiu Packaging Based on Theory of Emotional Design : A Case Study of Shanxi Fenjiu Packaging Redesign

Key Points

• To investigate the application of moiré animation in baijiu packaging based on emotional design principles.
• Analyzed top 10 baijiu brands using online and offline data.
• Conducted SWOT analysis on Shanxi Fenjiu's packaging.
• Gathered consumer insights through focus group interviews (FGI).
• Developed design proposals and designed surveys for consumer response.
• Systematically evaluated packaging limitations and proposed innovative strategies.
• Moiré animation designs received higher ratings in visual appeal and brand recognition compared to existing packaging.
• Dynamic visual representations enhanced user experience and interactive engagement.
• Demonstrated potential for strengthening emotional connections between consumers and brands.