Analysis reveals economic barriers to robotics adoption in Southern Brazil, suggesting strategic implementation approaches.
This paper analyzes the main barriers to industrial robotics adoption in Southern Brazil, focusing on distorted ROI expectations, exchange-rate pressure, channel structure, and low implementation readiness among manufacturers. Based on field experience, it proposes a staged implementation approach centered on technical qualification, customer education, integrator validation, process preparation, and technology-to-application matching.
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Ruan dos Santos (2026) studied this question.
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