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The research aims to analyze how the complexity of artworks affects visitor behavior and engagement in virtual galleries.

April 5, 2026

The role of artwork complexity in understanding visitor behavior in immersive virtual galleries.

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The research aims to analyze how the complexity of artworks affects visitor behavior and engagement in virtual galleries.
Utilized Virtual Gallery Environment software for empirical analysis.
Tracked visitor movement and viewing time in real-time.
Compared engagement with simple and complex abstract artworks.
Analyzed data with a generalized linear mixed model.
Complex artworks lead to longer viewing times.
Viewing time increases with complex artworks when placed among simpler ones.
Visitors using exploratory movement patterns increased engagement with complex pieces.
Simpler artworks are typically viewed only once, indicating lower initial attention capture.

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Explores how artwork complexity influences visitor engagement in immersive virtual galleries, suggesting implications for exhibition design.

Görel et al. (2026) studied this question.

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Explores how artwork complexity influences visitor engagement in immersive virtual galleries, suggesting implications for exhibition design.