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October 1, 2004California Management Review

Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives

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CBCB BhattacharyaUniversity of PittsburghSSSankar SenBaruch College

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Bhattacharya et al. (2004) studied this question.

synapsesocial.com/papers/69d73139b54ccf0cfef30712https://doi.org/10.2307/41166284
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