What question did this study set out to answer?

To evaluate how web personalization agents influence user attention, information processing, and decision-making through specific cognitive mechanisms.

December 1, 2006MIS Quarterly

Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes1

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To evaluate how web personalization agents influence user attention, information processing, and decision-making through specific cognitive mechanisms.
Developed a theoretical model grounded in social cognition and consumer research that positions content relevance and self-reference as mediating variables.
Empirically tested hypotheses using a dual-method design comprising a controlled laboratory experiment and a real-world field study.
Content relevance, self-reference, and goal specificity significantly and distinctly shape user attention, cognitive processing, and final decisions.
Users exhibit strong receptivity toward personalized online content and perceive personalization agents to be beneficial decision aids.

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Implication

Laboratory and field studies reveal how web personalization alters cognitive processing in digital consumers, highlighting content relevance and self-reference as critical decision drivers.

Cite This Study

Tam et al. (2006) studied this question.

synapsesocial.com/papers/69d74e28f07a12db70b8a8e1 https://doi.org/10.2307/25148757

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Implication

Laboratory and field studies reveal how web personalization alters cognitive processing in digital consumers, highlighting content relevance and self-reference as critical decision drivers.

Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes1

Key Points

Discussion

Implication

Cite This Study

Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes1

Key Points

Discussion

Implication

Cite This Study

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