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June 1, 1989Journal of Consumer Research

The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey

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Authors

Russell W. Belk
Russell W. BelkYork UniversityMWMelanie WallendorfUniversity of ArizonaJSJohn F. SherryUniversity of Mendoza

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Cite This Study

Belk et al. (1989) studied this question.

synapsesocial.com/papers/69d74f1cf07a12db70b8a995https://doi.org/10.1086/209191
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