Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
May 1, 2003Journal of Marketing Research

Specific Investments in Marketing Relationships: Expropriation and Bonding Effects

View Full Paper
Ask AI
Bookmark
Share

Authors

ARAksel I. RokkanNorwegian School of EconomicsJHJan B. HeideKWKenneth H. WathneUniversity of Wisconsin–Madison

Discussion

Loading...

Member takes

Implication

Key Points

Key points are not available for this paper at this time.

Cite This Study

Rokkan et al. (2003) studied this question.

synapsesocial.com/papers/69d77e75aa68b335b4f31c62https://doi.org/10.1509/jmkr.40.2.210.19223
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Managing Marketing Channel Opportunism: The Efficacy of Alternative Governance Mechanisms2000 · 538 citations
  2. 2A Theory of Cooperation1947 · 150 citations
  3. 3Creating Collaborative Advantage1997 · 574 citations
  4. 4The Evolution of Cooperation1981 · 20,312 citations
  5. 5The Informant in Quantitative Research1955 · 740 citations