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June 1, 1998Journal of Consumer Research

Assessing Measurement Invariance in Cross‐National Consumer Research

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Authors

JSJan‐Benedict E.M. SteenkampUniversity of North Carolina at Chapel HillHBHans BaumgartnerPennsylvania State University

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Steenkamp et al. (1998) studied this question.

synapsesocial.com/papers/69d7cdae33ca018b39ae2e16https://doi.org/10.1086/209528
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