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January 21, 2022European Journal of Marketing

Co-branding research: where we are and where we could go from here

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Authors

CPCinzia PinelloPPPasquale Massimo PiconeADArabella Mocciaro Li Destri

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Pinello et al. (2022) studied this question.

synapsesocial.com/papers/69d7da1aa2a48916bbbee0d8https://doi.org/10.1108/ejm-02-2021-0073
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