Two-stage field study demonstrates that expectation and disconfirmation drive satisfaction and intentions in flu inoculation decisions, highlighting cognitive pathways in health behavior.
A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase intention. Results from a two-stage field study support the scheme for consumers and nonconsumers of a flu inoculation.
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Richard L. Oliver (1980) studied this question.
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