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August 22, 2007Strategic Management JournalOpen Access

The fit between product market strategy and business model: implications for firm performance

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Authors

CZChristoph ZottRARaphael AmitCalifornia University of Pennsylvania

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Zott et al. (2007) studied this question.

synapsesocial.com/papers/69d7f29ea2a48916bbbee7c7https://doi.org/10.1002/smj.642
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