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April 4, 2020Journal of Travel ResearchOpen Access

The Interaction Effects of Online Reviews, Brand, and Price on Consumer Hotel Booking Decision Making

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WJWen JiZLZhibin LinXLXin Liu

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Ji et al. (2020) studied this question.

synapsesocial.com/papers/69d80c945c3030ff03d18db0https://doi.org/10.1177/0047287520912330
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  4. 4Effects of Price and User-Generated Content on Consumers’ Prepurchase Evaluations of Variably Priced Services2013 · 97 citations
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