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March 21, 2018Journal of Marketing Research

Mirror, Mirror on the Retail Wall: Self-Focused Attention Promotes Reliance on Feelings in Consumer Decisions

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HCHannah H. ChangIHIris W. Hung

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Chang et al. (2018) studied this question.

synapsesocial.com/papers/69d84ee7d2f7327e70ae2e76https://doi.org/10.1509/jmr.15.0080
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