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Explores menthol enhancer interest and buying willingness under menthol cigarette bans, suggesting policy importance.
Interest in menthol enhancers was high among people who smoke menthol cigarettes, which could undermine the intended public health benefits of menthol cigarette bans. Policies to address menthol flavour enhancers, combined with surveillance and cessation support, may be important to the success of menthol bans.
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Sakhuja et al. (2026) studied this question.
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