Central and peripheral routes to persuasion: An individual difference perspective.

John T. Cacioppo; Richard E. Petty; Chuan Feng Kao; Regina Rodriguez

doi:10.1037/0022-3514.51.5.1032

November 1, 1986Journal of Personality and Social Psychology

Central and peripheral routes to persuasion: An individual difference perspective.

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Abstract

Deux experiences differenciant les sujets selon le niveau de leurs besoins en cognition examinent les effets de ces derniers sur le traitement d'un message et le persuasion et mettent a l'epreuve un modele associant un mode de pensee extensif a une plus forte correspondance entre attitude et comportement

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Cacioppo et al. (1986) studied this question.

synapsesocial.com/papers/69d977562a25b240b7a3c661 https://doi.org/10.1037/0022-3514.51.5.1032

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Central and peripheral routes to persuasion: An individual difference perspective.

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Abstract

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Central and peripheral routes to persuasion: An individual difference perspective.

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Abstract

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