What question did this study set out to answer?

This research aims to understand how factors like job post design and freelancer characteristics affect worker performance and application behaviour.

April 11, 2026Open Access

Motivate the right digital gig worker the right way - Evidence from an Online Experiment

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An online experiment reveals how job post design influences gig worker performance and acceptance in varied contexts.

This research aims to understand how factors like job post design and freelancer characteristics affect worker performance and application behaviour.
Implemented a 2×2 factorial design for the online experiment
Varied experience requirements (entry-level vs. expert) and compensation structure (fixed fee vs. negotiable rate)
Analyzed application behavior and performance outcomes of hired freelancers
Negotiation increased acceptance rates for low-paying, low-skill tasks
Higher experience requirements reduced willingness to apply
Freelancers from lower-income regions were more likely to accept invitations
Freelancers who did not negotiate delivered lower quality but higher quantity of work
Female freelancers and those from lower-income regions were less likely to negotiate.

Gao et al. (2022) studied this question.

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