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Research reviews the impact of social media marketing on consumer buying behaviour, indicating significant marketing shifts.
In recent years, the rapid advancement ofdigital technology and the widespread adoption ofinternet-enabled devices have transformed howindividuals communicate, interact, and consumeinformation. Among these digital developments,social media platforms such as Facebook, Instagram,Twitter (X), YouTube, LinkedIn, and TikTok havegained immense popularity, becoming an integralpart of everyday life. These platforms have not onlychanged interpersonal communication but have alsorevolutionized marketing practices across industries
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