What question did this study set out to answer?

To examine how disclosure labels identifying artificial intelligence generation in Instagram advertisements influence consumer attitudes, brand perceptions, and perceived manipulative intent.

September 1, 2024Emerging MediaOpen Access

Made with Artificial Intelligence: The Effect of Artificial Intelligence Disclosures in Instagram Advertisements on Consumer Attitudes

View Full Paper

Ask AI

Bookmark

To examine how disclosure labels identifying artificial intelligence generation in Instagram advertisements influence consumer attitudes, brand perceptions, and perceived manipulative intent.
Conducted a three-condition between-subjects online experiment (N = 161).
Analyzed behavioral and perceptual outcomes using a moderated mediation model grounded in persuasion knowledge, disclosure theory, and AI aversion.
AI disclosures caused a direct decrease in advertising attitude and lowered brand attitude specifically among consumers exhibiting high AI aversion.
Inferences of manipulative intent mediated these effects, with disclosure-viewing participants reporting lower manipulative intent inferences than non-viewers, while source credibility remained unaffected.
Effects did not differ significantly between disclosures specifying AI creation of imagery versus AI creation of text.

Discussion

No takes yet. Share an insight, caveat, or question.

Implication

Online experiment demonstrates that AI disclosures reduce advertising attitudes in social media users, indicating potential brand risks under transparency mandates.

Cite This Study

Wortel et al. (2024) studied this question.

synapsesocial.com/papers/69da33e914d58ce4aaa3c001 https://doi.org/10.1177/27523543241292096

View Full Paper

Ask AI

Bookmark

Implication

Online experiment demonstrates that AI disclosures reduce advertising attitudes in social media users, indicating potential brand risks under transparency mandates.

Made with Artificial Intelligence: The Effect of Artificial Intelligence Disclosures in Instagram Advertisements on Consumer Attitudes

Key Points

Discussion

Implication

Cite This Study

Made with Artificial Intelligence: The Effect of Artificial Intelligence Disclosures in Instagram Advertisements on Consumer Attitudes

Key Points

Discussion

Implication

Cite This Study

Keep reading

Keep reading