Impacts of Halal-friendly services, facilities, and food and Beverages on Muslim travelers’ perceptions of service quality attributes, perceived price, satisfaction, trust, and loyalty

The promising global Muslim tourism market has raised the level of competition among international hotel players in many countries. Given the lack of studies investigating the service quality of halal-friendly hotels, the present study was conducted to examine the critical associations among service quality attributes, perceived price, satisfaction, trust, and revisit intention. A robust structural model was developed to achieve this objective, and a two-step analytical approach was used to test the construct measurement and the proposed structural models. The result of the structural model revealed various outcomes. It emphasized the significant relationships between the study variables directly and indirectly either as predictors or mediators. The study also evaluated the role of the moderating effect of involvement. The results supported the significant relationship on satisfaction and revisit intention only when the hotel’s Muslim guest has a high level of involvement. The results of the study and its implications are discussed.