This commentary complements Karababa and Kjeldgaard's fine review paper. It discusses how a practice theory of value might be developed. It suggest value is one outcome of practices. And it draws attention to how value producing practices might differ depending upon what regime of value dominates. It encourages us to think that value producing practices critical to consumer culture differ from those in other cultural contexts.
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Eric J. Arnould (2013) studied this question.
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