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By leveraging customer reactions to personalized products and services, companies continuously improve their personalization processes through an iterative feedback loop resulting in the `virtuous cycle' of personalization.
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Adomavičius et al. (Sat,) studied this question.
synapsesocial.com/papers/69db590d4e9a02dbaa68546a — DOI: https://doi.org/10.1145/1089107.1089109
Gediminas Adomavičius
University of Minnesota
Alexander Tuzhilin
Baikov Institute of Metallurgy and Materials Science
Communications of the ACM
New York University
University of Minnesota
University of Minnesota System
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