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December 19, 2013International Journal of Contemporary Hospitality ManagementOpen Access

Selling rooms online: the use of social media and online travel agents

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Authors

AIAlessandro InversiniFernando Pessoa UniversityLMLorenzo MasieroUniversity of Bologna

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Inversini et al. (2013) studied this question.

synapsesocial.com/papers/69db9eb374ec163421835f72https://doi.org/10.1108/ijchm-03-2013-0140
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Also Consider

Synapse has enriched 2 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics2010 · 1,651 citations
  2. 2Online distribution strategies and competition: are the global hotel companies getting it right?2008 · 114 citations