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January 1, 1983Journal of Marketing

Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study

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Authors

MRMarsha L. Richins

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Marsha L. Richins (1983) studied this question.

synapsesocial.com/papers/69dbbf53f7e0c66ced836117https://doi.org/10.1177/002224298304700107
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