Who buys that? Who does what? Analysis of cross-cultural consumption behaviours among tourists in Hawaii

This is the authors' abstract. We don't add key points for this paper.

The purpose of this paper is to investigate planned product and service consumption patterns among US, Canadian, Japanese, Chinese, South Korean and Australian/New Zealand tourists in Hawaii. Using multiple analyses of variance, the first study empirically explores the influence of a tourist's residential country of origin on planned product and service consumption. The second study explores the planned consumption differences between, and among, American and Japanese first-time and repeat visitors to Hawaii. The results reveal significant cross-cultural differences in consumption patterns among international tourists to Hawaii.