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This research investigates how traditional international business theory applies to the digitalization of multinational enterprises (MNEs).

April 13, 2026Annals of Business Administrative ScienceOpen Access

International business theory in the digital era

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This research investigates how traditional international business theory applies to the digitalization of multinational enterprises (MNEs).
Analyzed case study of Alibaba's internationalization and digital business model.
Examined the role of new OLI and P-OLI theories during cross-border e-commerce phases.
Identified challenges faced by digital MNEs, such as logistics and market response.
New OLI and P-OLI theories effectively explain the initial cross-border activities of digital MNEs.
Traditional OLI theory regains explanatory power during later stages of international expansion.
Alibaba's investments in logistics and local acquisitions highlight practical adaptations in response to market needs.

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Implication

Demonstrates the relevance of international business theory in explaining digital MNEs' international expansion, indicating the need for new approaches.

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Mizuki Kobayashi (2026) studied this question.

synapsesocial.com/papers/69dc87983afacbeac03e9dba https://doi.org/10.7880/abas.0260306a

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Implication

Demonstrates the relevance of international business theory in explaining digital MNEs' international expansion, indicating the need for new approaches.

International business theory in the digital era

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Discussion

Implication

Cite This Study

International business theory in the digital era

Key Points

Discussion

Implication

Cite This Study

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