Geomarketing and Remote Sensing for Marketing and Housing Properties Development Strategy at Northern Riyadh

Determination of market size and the growth is a critical factor for the success of any company or business activity. This research presents a study to provide a clear vision using remote sensing for Geomarketing purposes and industry, in order to estimate market size, the growth in the study area based on spatial data at Micro-Geographic area and improve the process of determining the best site location. Satellite images, Spot 6, with a 1.5 m resolution, will be used with two different dates during the year 2016, to determine the growth in the housing sector with building types and construction levels in the micro-geographic area of Northern Riyadh, in order to identify the expected need for products of each district and the approximate time required for installation along with improve mechanism of the best site location selection. By using remote sensing data for Geomarketing strategies for marketing, planning and housing development could be setup. Science is a critical factor in development and planning in order to serve society and the economy; many science fields have many applications like agriculture with its using in environment and economy, geology with its using in economy and hydrogeology. Last but not least remote sensing with the different applications in Agriculture, Geology, Urban area planning, and business.