Using Geomarketing to select the best site for a new hypermarket in Northern Riyadh

In this paper the determine of the best location for a new commercial retailusing geographic information systems is presented by studying several factors. Themost important of which is determining the population density based on the use ofhigh-resolution satellite images in order to know the existing residential buildingsand determining the population in the study area based on the number andresidential buildings type in the study area which is located in the northern part of theRiyadh City. Spot 6, with a 1.5 m resolution with ARC GIS 10.1 are used to determinethe existing residential buildings to expect the population at micro-geographic areawhich will analysed by geomarketing tools to identify the suitable location ofhypermarket. This study can be developed for use in other areas such asenvironmental studies and health as well.