A Conceptual Framework for Attracting Generation Y to the Hotel Industry Using a Seamless Hotel Organizational Structure

The increasing sophistication of well-traveled customers and the burgeoning young demographic known as Generation Y constitute major environmental forces that are beyond the lodging industry's immediate control. Generation Y will form the bulk of new hires who, by the nature of their drastic differences in work values and lifestyles, will not be attracted to hotels as they are currently operated. The purpose of the authors in this article is to examine these environmental forces and propose a conceptual framework for an organizational structure at the unit level in the hotel industry that will create an attractive work environment for Generation Y.