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May 1, 2014California Management Review

What Impact? A Framework for Measuring the Scale and Scope of Social Performance

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Authors

AEAlnoor EbrahimTufts UniversityVRV. Kasturi RanganMarketing Science Institute

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Ebrahim et al. (2014) studied this question.

synapsesocial.com/papers/69de96aa210a0977fce94cb1https://doi.org/10.1525/cmr.2014.56.3.118
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